fastPay
fastPay Mobile Application
A breath of fresh air to the banking transactions!
Client
fastPay
Sector
Finance
Services
Digital Strategy, User Research, UX Design, UX Writing, UI Design, Usability Testing
We started our discovery phase by conducting stakeholder workshops to understand business objectives. Then we focused on users and tried to understand their problems, expectations and motivations. Through user research, usability testing, observation, and heuristic evaluation. We tried to define business opportunities and unique problems we can solve for our target audience.
The nature of financial transactions and online payments are overwhelming. It's complex and inhumane. This complex journey should be translated into something simple, predictable, and humane. We took this as a reference point for my UX design approach and designed the entire experience as on the persona of a personal assistant.
We designed an experience where many banking transactions such as transportation card transactions, bill payments, money transfer, or QR payment can be effortlessly performed by everyday users and validated our solutions through usability testings.
40%
With the renewed application, total transactions increased by 40% compared to the same period last year.
30%
The number of active users increased by 30% within 6 months
User Experience Design
We have designed an experience where many banking transactions such as transportation card transactions, bill payments, money transfer, or QR payment can be effortlessly performed by everyday users and validated our solutions through usability testings.
User Interface Design
We have taken a simple, clean, actionable, understandable, and informative design approach for the interface design. We also validated our UI design outputs through bipolar emotional response tests with active and potential users.
