Aksigorta
Aksigorta Corporate Web Site
A unique online insurance experience
Client
Aksigorta
Sector
Insurance
Services
UX Design, UI Design, Front-End Development, Back-End Development
The first point we focused on was the customer experience. Providing quick solutions to customer needs and providing convenience to the user in the transactions carried out by the customer was one of the main focuses of our work. With its simple, understandable and easy design, Aksigorta's corporate website now offers its customers a richer and higher quality digital insurance experience.
We designed a web site experience that will provide customer loyalty on desktop and mobile devices with a new design approach that provides price offers, collects applications and enables the customer to easily find what they are looking for with the help module.We implemented Single Page Application architecture to improve page performance.
With Progressive Web App standards, we enabled the website to be used as a mobile application. We created a sustainable product with the Angular2 Framework. With ADA (Aksigorta Digital Assistant), the first digital assistant of the insurance sector, we brought the conversational insurance experience to the website.
54%
With the renewed website, the number of visits, leads and sales increased by 54% compared to the same period last year.
44.7%
The number of applications received from the website increased by 44.7% and the number of sales increased by 23.9%. ADA outperformed Call Center figures in support numbers.
User Experience Design
We designed the user experience of the Aksigorta web site interface with responsive technology in accordance with the screen definitions that customers use the most. With the help module tailored to the needs of the users, we have prepared a design in a way that the visitors can easily find what they are looking for and streamline the experience.
User Interface Design
Based on the corporate colors of Aksigorta, we expanded the color scale with auxiliary colors and aimed to make the users approach the insurance products more positively.
We also customized the products by using auxiliary colors for Aksigorta users. With a warmer approach to the insurance world, we prepared illustration studies of Aksigorta products and visual selections from natural life. We aimed to convey Aksigorta products and advantages to its users in the shortest and simplest way. In this way, we achieved a minimal interface appearance.
Aksigorta Product Illustrations
Based on the corporate colors of Aksigorta, we expanded the color scale with auxiliary colors and aimed to make the users approach the insurance products more positively.
We also customized the products by using auxiliary colors for Aksigorta users. With a warmer approach to the insurance world, we prepared illustration studies of Aksigorta products and visual selections from natural life. We aimed to convey Aksigorta products and advantages to its users in the shortest and simplest way. In this way, we achieved a minimal interface appearance.
