Research
Design is rational problem solving while understanding irrational human behavior.
Design is about problem-solving and only users can validate whether we solve their problems. So, we validate our designs through qualitative and quantitative user tests and base our design decisions on insights and data.
- In-depth User Interviews
- Stakeholder Workshops
- Usability Testing
- User Surveys
- Bipolar Emotional Response Tests
- Card Sorting
- Data Analysis & Analytical Insights